Just as 3D projection technology revolutionized the Movie-watching experience, Geospatial Analytics through modern mapping technology - known as Geographic Information System or GIS in industry parlance - has added a whole new dimension in terms of our capability to extract valuable insights from geodata. Technically speaking, one can now perform 'Spatial, Statistical, Predictive & Link analysis' all on a powerful and dynamic Location Intelligence platform.
In this article, through four unique video-based workflows, you will see how a specialized module of this Mapping platform aids in solving complex problem statements by bringing to the fore superior Location Analytics-based Insights. Once you understand the concept-at-work, you'll be able to think of multiple situations in which one can leverage this Technology.
Listed below are the Section hyperlinks of the workflows covered in this article-
Case 2 - Route Analysis to Prevent Accidents
The videos are best viewed on PC or on Landscape mode in Mobile Phone. You can reduce / increase the play speed on YouTube as per your viewing pace
1. Studying Growth Patterns in Real Estate
In this video workflow, you'll see how an Analyst is able to study the existing Real Estate activity within a district as well as understand the historical growth patterns. He will then proceed to determine the root cause behind the Infrastructure boom (using an additional non-geospatial dataset) and make inferences as to which region can anticipate a growth in construction projects in the future.
This workflow is easy to understand and applicable to multiple types of projects and situations
2. Route Analysis to prevent Accidents
In this video workflow, you'll see how a Logistics Analyst attacks the problem of rising accidents involving cyclists in a bustling city by studying the Collision records and observing the patterns involved. Once the Analyst discovers the underlying factors, he is able to give meaningful recommendations to the City Board on ways to reduce the Accident rates.
The hallmark of this case is how the Project owner (the City Board) has an inspiring vision - to have zero fatal accidents - and how it leverages Technology to influence a positive outcome thereby progressing towards fulfilling the vision.
Another interesting GIS-based workflow on a similar topic can be accessed here
3. Detecting Anomalies from Medical Prescription Records
In this video workflow, an Analyst investigates prescription records to observe whether Doctors are over-prescribing medicinal drugs for malicious purposes (Drug-trafficking).
The beauty about this case is how a complex problem has been broken up into smaller chunks which makes it easier for the Analyst to decode it. The workflow is designed to investigate a subset initially - subsequently the model is replicated to detect anomalies for the other subsets. In this way, the challenge becomes manageable, the analysis becomes comparable, and the insights that are eventually revealed are remarkable.
4. Studying Differences in Mortality Rate based on Ethnicity
In this video workflow, a Healthcare Analyst wants to verify a Newspaper's claim that there there is an inherent bias in the prevailing Healthcare System based on the ethnicity of the patients - that Black women are more susceptible to dying from Breast Cancer than White women. If the claim is found to be true, the Analyst will proceed to identify the Locations where this bias is most worrying - using scientific methodology - so that he/she can recommend the Local Government to take note of it and improve the Healthcare Facilities catering to Black women in those areas.
While this is a case with Social undertones, the broader concept-at-work is that one can use this Technology to study 'Cause & Effect' relationships. One can, for example, use a similar workflow to determine how two kinds of audience react to the same Advertising Campaign.
ABOUT US
Intelloc Mapping Services | Mapmyops.com is based in Kolkata, India and engages in providing Mapping solutions that can be integrated with Operations Planning, Design and Audit workflows. These include but are not limited to - Drone Services, Subsurface Mapping Services, Location Analytics & App Development, Supply Chain Services, Remote Sensing Services and Wastewater Treatment The services can be rendered pan-India, some even globally, and will aid an organization to meet its stated objectives especially pertaining to Operational Excellence, Cost Reduction, Sustainability and Growth.
Broadly, our area of expertise can be split into two categories - Geographic Mapping and Operations Mapping. The Infographic below highlights our capabilities.
Our 'Mapping for Operations'-themed workflow demonstrations can be accessed from the firm's Website / YouTube Channel and an overview can be obtained from this flyer. Happy to address queries and respond to documented requirements. Custom Demonstration, Training & Trials are facilitated only on a paid-basis. Looking forward to being of service.
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(The cases are prepared using Esri's ArcGIS Insights - a Self-Service Location Analytics module)