One of the reasons why I was attracted to Mapping / Location Intelligence / GIS sector is because of the multitude of applications it can perform, much like a Swiss Knife. In my last post, I have explained using Video Cases, 10+ Business Needs which Mapping solutions help fulfill. In fact, the brand line of my firm Intelloc Mapping Services - 'Versatile Product. Valuable Applications' - stems from this very nature of GIS.
In this article I aim to highlight, using Video cases again, how 10+ Industries are benefiting from deploying Location Intelligence. The purpose of this article is not to highlight the Industry per se, but to emphasize the diverse capabilities of Location Intelligence solutions. In reality, the applications of mapping solutions within each industry are numerous. Almost every day, new Use Cases are developed wherein an industry finds a new way to utilize Location Intelligence to good effect. You'll be surprised to know that one of the reasons why my Technology Partner hosts massive conferences worldwide each year is because of this - it is often unaware about how its software is being utilized and therefore, wants to know from its users, how they are using the Location Intelligence platform in different ways to produce beneficial outcomes so that they can use the information to develop specialized modules / finetune the software even further.
(The concepts are borrowed from, and explained in more detail, on my partner GIS Developer's website. Case Titles are hyperlinked to related content. Industries are sorted in Alphabetical order).
Location Intelligence Applications: Enhancing Risk Models, Customer Service, Improving Operational Performance, Economic Forecasts, Neighborhood Studies & Territory Analysis.
Video 1: The case illustrates how banks are leveraging Location Intelligence for hyper-local market development in a digital world. Additionally, here is an Indian case on how Location Intelligence helped an Indian BFSI company - Bajaj Finserv.
Location Intelligence Applications: Indoor Mapping, Facility Management, Spatial Planning etc.
Video 2: See this interesting video on how University of Minnesota, USA uses Location Intelligence to fulfill five objectives pertaining to Campus Management. Also, you may read an Indian case pertaining to spatial planning at NIT Hamirpur here.
Location Intelligence Applications: Event Planning, Event Operations, Public Safety, Security & Surveillance, Post Event Briefing etc.
Video 3: See this informative case on how Henrico County Division of Fire, USA uses location intelligence to manage NASCAR event incidents.
Location Intelligence Applications: Health Organizations across the world are using Location Intelligence to deal with the Coronavirus pandemic affecting us today. Hospitals can use Mapping Solutions for purposes such as patient tracking via Mobile, Ambulance Scheduling and Dispatch, Facility Management within hospitals (access to restricted areas), Visitor Management, Coordination between multiple hospital branches w.r.t. number of beds, specialty treatments, and so on.
Video 4: See how Bengaluru Smart City Authority is using Location Intelligence to segregate containment zones accurately within the city. You may also watch an international case study on how Inland Health Plan uses GIS to improve health care services here and explore an interesting operations dashboard by yourself for Ebola cases in Congo, here.
Location Intelligence Applications: Underwriting, Reinsurance, Corporate Governance, Marketing, Claims Processing and Disbursal, Customer Service etc.
Video 5: See this insightful Case video on how a Property Insurance company spots and manages risk associated with customers who are located in a Hurricane-prone region - Florida in USA.
Location Intelligence Applications: Production & Operations Planning, Performance Management, Distribution & Route Planning, Asset Tracking, Risk Management, Business Development etc.
Video 6: See this insightful short video on how GM uses Location Intelligence to a) find customers and b) help customers get access to the service they desire. Also, read a case on how leading multinational retailer, H&M uses Location Intelligence to promote Supply Chain Transparency, here.
Location Intelligence Applications: Spatial Data Reporting, Remote Investigation, Localized News Dissemination, Understanding Reader Habits, Marketing Expenditure Allocation & Analysis, Newspaper Distribution Plan etc.
Video 7: If you are an Indian, you would be aware how news outlets are using Location Intelligence in the form of Satellite Imagery to report on National Security incidents. This is a relatively new phenomenon in India. As it is evidence backed, it is expected to be gain more popularity as a means of Investigative reporting in the future. The case below demonstrates the use of Location Intelligence w.r.t. reporting of the current Indo-China face-off. Access my several articles on Remote Sensing for Earth Observation here. Also read more about how Location Intelligence helps the Defense & Intelligence units here.
Location Intelligence Applications: Suitable sectors such as Agriculture, Forestry, Mining, Oil & Gas etc. for purposes related to analyzing geospatial data to set up Networks, monitoring Change, gaining insight on Productivity, and so on. Read my compelling case finding on Burned Area Mapping (speculated due to Forest Fires) in Uttarakhand. Also see another Indian case how Location Intelligence helped Department of Soil Survey and Soil Conservation solve the challenges it was facing, here.
Video 8: See how this Natural Gas Co., Seneca Resources based out of Pittsburgh, USA is using Location Intelligence to enable vital Business Process workflows. Also, explore a beautiful Operations Dashboard pertaining to sounds which we hear in a national park, here.
Location Intelligence Applications: Location Analytics, Understanding Market Opportunities, Architecture, Engineering & Construction Workflows etc.
Video 9: See how the Retail Real Estate company in the U.S., The Shopping Center Group, has achieved 30% revenue growth and delivers competitive advantage to its retail clients with the help of Location Intelligence and combining it with Consumer Demographic and Psychographic data. Also read about this Indian case on how Location Intelligence helped Department of Industries, Odisha Government (India) to provide a hassle-free business environment for investors to procure land, here.
Location Intelligence Applications: Retail business processes such as Market Analysis, Site Selection, Merchandising, Distribution, Deliveries, Facilities Management, Market and Customer Analytics etc. For example, in case you are have a chain of Specialty Retail Shops - be it Apparels or Restaurants - Location Intelligence can help one select an optimal location for setting up new shop(s).
Video 10: See Starbucks, a multinational chain of Coffee outlets, demonstrate how they're using Location Intelligence to open new outlets.
Location Intelligence Applications: Suitable for Industries such as Aviation, Logistics, Ports & Maritime, Railways & Roads and Highways for applications related to Network Design, Building a System of Record, Empowering the workforce with Field Applications, Planning, Monitoring, and Maintaining Transportation Systems.
Video 11: See this beautiful case on how The Port of Rotterdam in Netherlands integrates Location Intelligence into all aspects of Port Operations, to run one of the most sophisticated ports in the world. Also, read an Indian case on how Location Intelligence helped Jet Airways in flight planning and route management, here.
Location Intelligence Applications: Applicable to Industries such as Electric and Telecom for applications related to Planning, Operations & Engineering, Asset & IT Management, Network Maintenance, Safety & Compliance, Sales & Marketing, Customer Care etc.
Video 12: See how a large US based Co-op Utility player, Coserv, is using Location Intelligence to digitally transform their organization for aspects such as - bolstering Safety with timely information, speed of Service Restoration and keeping pace with Customer Demand. Read an interesting Indian case on how Cairn India uses location intelligence for quicker and better decision making by the management, here. Also, explore a Operations Dashboard to track power outage in California, here.
Please note: I have not covered the most important customer which traditionally utilizes GIS the most - the Government. There are several applications for Governance which merits a separate post by itself, perhaps on a later date. You can read an overview about Government applications, here.
ABOUT US
Intelloc Mapping Services | Mapmyops.com is based in Kolkata, India and engages in providing Mapping solutions that can be integrated with Operations Planning, Design and Audit workflows. These include but are not limited to - Drone Services, Subsurface Mapping Services, Location Analytics & App Development, Supply Chain Services, Remote Sensing Services and Wastewater Treatment. The services can be rendered pan-India, some even globally, and will aid an organization to meet its stated objectives especially pertaining to Operational Excellence, Cost Reduction, Sustainability and Growth.
Broadly, our area of expertise can be split into two categories - Geographic Mapping and Operations Mapping. The Infographic below highlights our capabilities.
Our 'Mapping for Operations'-themed workflow demonstrations can be accessed from the firm's Website / YouTube Channel and an overview can be obtained from this flyer. Happy to address queries and respond to documented requirements. Custom Demonstration, Training & Trials are facilitated only on a paid-basis. Looking forward to being of service.
Regards,
Cover Photo belongs to Esri